Ivory handmade rug in a warm contemporary living room
Discover the collection

Handmade in Bhadohi, India

In House

The Art of Weaving Warmth

Handmade rugs crafted in Bhadohi, India, where traditional craftsmanship meets contemporary design.

Handmade•Responsible•Bespoke

Close-up of artisan hands knotting wool on a traditional carpet loom
Hand-finishing the sculpted wool pile of a handmade rug

Crafted in Bhadohi.
Made for the World.

Artisan hands carefully finishing the wool pile of a handmade rug

In House is a handmade rug and carpet manufacturer rooted in Bhadohi, Uttar Pradesh — one of India's most storied carpet-making regions, where the craft has been handed down through generations.

We combine deep manufacturing knowledge, design sensibility, and a commitment to responsible production to create rugs for contemporary interiors around the world. Our work serves interior designers, architects, retailers, furniture brands, and hospitality clients who value craftsmanship and authenticity.

Every rug we make is handcrafted by skilled artisans. We offer bespoke manufacturing — custom sizes, colors, constructions, and designs developed in close collaboration with our clients.

"Growing up alongside my father in the rug industry, I understood early how much skill and intention goes into every square inch of a handmade rug. In House is my way of bringing that understanding to a new generation of clients who care about what they put in a room."

Adeeb Ansari — Founder, In House

Bhadohi, India

Our manufacturing base, in one of India's historic carpet-making regions.

Handmade Craftsmanship

Traditional skills combined with an understanding of contemporary design.

Women Empowerment

Creating meaningful opportunities for women artisans and workers.

No Child Labor

A commitment we hold without exception in every stage of production.

Care & Fair Member

We are a member of Care & Fair, working toward fair and ethical rug production.

Family Heritage

Decades of experience in the rug and carpet industry, carried forward with purpose.

A feeling.
A texture. Your space.

Explore three design directions, then tell us what you have in mind.

Hand Knotted

Individually tied knots bring intricate pattern and subtle character to a rug. Explore a refined design direction with colors and dimensions developed for your project.

Discuss this style

From Concept
to Carpet

01

Design Development

Working from your brief, reference, or our own design vocabulary to develop the pattern, scale, and composition.

02

Material Selection

Choosing yarns and fibers appropriate to the construction, intended use, and design direction.

03

Color Development

Dyeing and sampling until the color palette matches the approved specification, with client sign-off before production.

04

Handcrafting

Each rug is made by hand — knotted, tufted, or woven by skilled artisans who have spent years perfecting their technique.

05

Carving & Finishing

Surface carving, shearing, and hand-finishing to define texture and bring the design to life with precision.

06

Backing

Appropriate backing applied according to construction type, client specification, and end-use requirements.

07

Quality Inspection

Thorough inspection against the approved sample — dimensions, construction, color, and surface quality — before release.

08

Final Packing

Carefully rolled, labelled, and packed to protect the rug through international transit.

09

Shipping

Coordinated dispatch and documentation for seamless international delivery to your door or freight forwarder.

Made for
Collaboration

Bespoke Manufacturing

Custom designs, dimensions, colors, textures and specifications developed around your project. We work from your brief, not off the shelf.

Craftsmanship

Every rug produced by hand, by artisans who have developed their skills over years. Manufacturing knowledge and design understanding in one studio.

Responsible Production

Women empowerment, no child labor, and Care & Fair membership. Responsible practices are not an afterthought — they are part of how we work.

Quality Focus

Careful inspection throughout production and again before dispatch. Every rug that leaves our facility is checked against the approved specification.

B2B Collaboration

Built to work with interior designers, architects, retailers, furniture brands and hospitality projects — with the communication and reliability that B2B requires.

Global Supply

Experienced in international production, documentation, and logistics. We serve design-led projects and buyers worldwide from our base in Bhadohi.

Craftsmanship
With Responsibility

We believe beautiful products should be created through responsible practices. Our approach combines traditional craftsmanship with a commitment to ethical production and meaningful opportunities for women.

This is not a policy statement — it is the way we have built In House from the beginning, and it shapes every relationship in our supply chain.

Women Creating employment and artisan opportunities for women across our production — because inclusive workplaces make better work.
Children A clear, non-negotiable commitment: no child labor at any stage of our manufacturing process.
Care & Fair We are members of Care & Fair, an initiative supporting social projects for carpet-weaving communities in South Asia.
Artisans Long-term relationships with the craftspeople who make our rugs — because quality and dignity go together.

Meet the Team

Portraits are illustrative; they do not depict the actual team members.

Illustrative sample portrait for the founder

Adeeb Ansari

Founder

Leading In House with a focus on product development, international business, manufacturing relationships and the next generation of handmade rug production.

Illustrative male sample portrait for the co-founder

Aiman Ansari

Co-Founder

Supporting the development and growth of In House across design, operations and business initiatives.

Illustrative sample portrait for the owner

Nazneen Alam

Owner

Supporting the company's business operations, administration and overall development.

Illustrative sample portrait for the CFO

Aftab Alam

CFO

Bringing approximately four decades of experience in the rug and carpet industry, supporting financial oversight and business development.

Let's Create
Something Beautiful

Whether you are an interior designer, architect, retailer, hospitality group, furniture brand or sourcing professional, we would be pleased to discuss your next rug project.

Location Bhadohi, Uttar Pradesh, India
Instagram @inhouse.bdh
Membership Care & Fair Member

A few things you might ask

Can you make a custom rug?

Yes. We develop custom sizes, colors, constructions and designs in collaboration with you. Share your room dimensions and design direction to start the conversation.

Who do you work with?

We work with interior designers, architects, retailers, furniture brands and hospitality clients on bespoke and bulk rug projects.

What should I include in my inquiry?

Tell us the size, preferred construction, quantity and timeline you have in mind. Reference images or sketches help us understand your direction.

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